Google Analytics Consulting Services

Google Analytics
Audit & Implementation

Knowing that something is wrong and knowing how to fix it are two different things. Without accurate measurement, digital marketing strategy becomes a shot in the dark. For a time, this can be tolerable, but you know that mis-configured Google Analytics leaves money on the table. Our Google Analytics Audit & Implementation does more than identify problems; it fixes them. We’ll:

• Set up a discovery Kickoff meeting to discuss your particular reporting needs
• Determine the cleanliness of your data and outline how we’ll clean it up
• Establish a “Measurement Strategy” to align measurement/reporting with your business objectives
• Outline a configuration that can answer your fundamental business questions
• Implement Google Analytics, leveraging the latest features, through Google Tag Manager

Creating a clean implementation of Google Analytics could simply mean installing code that accurately tracks when a visitor reaches your website or uses your app. However, at LunaMetrics, we’ll utilize advanced customizations in Google Analytics that can gather insight at a much higher resolution: custom dimensions, event tracking, custom metrics, Goals, content groupings, etc.

When we start a project, we collaborate with you on a Measurement Strategy document, which we use to guide the audit itself and our final implementation. By doing this, we create recommendations that go beyond simply capturing clean data; they help to efficiently and accurately measure your digital marketing success as a whole.

Google Analytics Audit An Efficient and Effective Plan The audit focuses on the pain points outlined during the discovery session, but may ultimately reveal data integrity issues, along with opportunities for enhancement. We’ll create recommendations for immediate changes and additions to be made to your Google Analytics configuration, while establishing a larger plan for implementation and customization.

Google Analytics Implementation A Confident and Correct Setup Our final recommendations are customized to each client, depending on the website/app, challenges, and configuration needs, but they all deliver the same value: clean data that answers business questions and allows you to draw exponentially more value from your Google Analytics. You won’t know how you did business without it.

We are also resellers of the Google Analytics Premium platform.

Collecting data is easier than ever. Analyzing it for insight is the new challenge marketers face. Google Analytics can provide a snapshot of the past and present, but insight into the future is where its true power lies.

When it comes to turning Google Analytics data into insight, we’re the best consultants in the industry. That’s why:

• We train hundreds of marketers in Google Analytics and Google Tag Manager in over 13 different cities each year.
• Hundreds of thousands of marketers read articles by our Google Analytics experts each year.
• Top organizations like CareerBuilder, LivingSocial and the United Nations retain us as Google Analytics consultants.
• We have been Google Analytics Certified Partners, Google Cloud Service Platform Partners, and Google Certified Trainers each year the programs have existed.

Learn more about our industry-leading Google Analytics services:

SEO & Search
Marketing Consulting

The Internet is a big place. Hundreds of millions of registered websites add hundreds of millions of pages each day, providing both incredible access to information and the burden of sorting it.

Luckily, search engines like Google can find answers to most questions with complex algorithms.

The role that search engines play in our lives and the trust that we invest in them is truly amazing, particularly with mobile devices. There is an answer to any question regardless of where or when you ask it.

As searching increases, so does the need to be searchable. LunaMetrics brings to your project years of SEO and PPC experience from the Southside in Pittsburgh, whether we’re crafting long-term strategies or pinpointing issues with your existing setup.


Data-Driven Decisions, Bottom-Line Results Learn about our strategies for search success. Holistic, Strategic and Sustainable. Search engine marketing is a vital part of your integrated marketing mix that should complement public relations, PPC, UX, branding, market research and more.

One Size Does Not Fit All. We work closely with clients to understand the market, unique marketing needs, business strengths and weaknesses, and audience. Cookie-cutter SEO is not good marketing.

Optimize for More than Search Engines. Most of our job is optimizing for search engines to ensure proper crawling and indexing of a website’s content. But we go beyond that – we optimize for search bots and people.

Revenue > Rankings. Rankings are good, but revenue is better. Every piece of the SEO project works toward broader marketing objectives and bottom-line results.

Truly Data-Driven. Data is at the core of LunaMetrics. Every search marketing consultant is certified in Google Analytics and trained in a variety of other industry tools that allow for analysis and informed decisions.

SEO Management Expand online traffic and conversions. Ongoing management relations extend your marketing team and search marketing performance. Projects include strategic planning, guided technical implementation, PPC consulting, continuous analysis and reporting, and sustainable link building strategies.